Gadgets - or ... are we getting personal?

Zero Sum/ Guerilla Research interviewed some 1,500 individuals in London's CBD, and found out that 68% of personalised devices were given 'male' names, with only 20% allocated a 'female' name. Okay, the article, published in Gizmodo, talks about bluetooth statistics and also provides some background to the findings. But the interesting fact is that just the day earlier, BBC described a situation where people started to get more personal with or develop some kind of loyalty their computers.

And sure it is true - you don't want to sit at a different computer all the time since there might be staff on it that is personal. Or that the setting has been personalised. But we spend a lot of time with our handphones - socialise via SMS, put work into our Pocket PC or play on it - in Japan, elderly people like to purchase robot pets. so sure, gadgets become more personalised, things change and humans adopt to it. While in earlier decades, we gave names to our soft toys, now we name our mobile phone - so what is the name of your gadget?

(By Asia Business Consulting)