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Tuesday, April 06, 2004

Tech Sites and Customer Service

It happens all the time - one is sending an inquiry to a company or a governmental department via their online webpage. Most of the time, a "Thank You" pops up followed by message that someone would get in touch soon. And than? The waiting begins - and continues, until the person gives up, and tries to find different ways to get an issue solved. Sounds familiar?

Well, CNet Asia reports today about a study by a research and consulting firm based in Welsh (for those who don't know - this is a part of the UK). They examined 61 top computer and services companies, according to a number of factors, such as simplicity, privacy, transparency and responsiveness.

"One third of the companies don't reply to e-mail inquiries and nearly one third share personal data with third parties without getting permission from customers."

The findings don't sound good at all - Hewlett-Packard was rated highest, followed by IBM and Xerox. It is not clear if Asian companies were in the study, so the mentioning of some other companies show that a lot of Western companies were included. CNet also doesn't show the bad apples - so there is no learning from experience for customers in the article.

(By Asia Business Consulting)