Jetstar in Australia accepts reservations by SMS

Low cost or budget airliners are mushrooming across the Asian region, and it is quite interesting to note the innovations they are coming up with to stay ahead of the game.

Jetstar from Australia is now the second carrier worldwide that allows bookings to be conducted via SMS (http://www.news.com.au/common/story_page/0,4057,9609055%255E2,00.html) - and as such, the company nicely integrates one of the most successful usages of mobile phones into their business operations. A similar, ticketless service is provided by AirAsia in Malaysia.

Those who book flights with Jetstar via SMS will receive a reservation number that can be used for the checking process.