Chinese CEOs believe in customer orientation

Yesterday's Asian Wall Street Journal (AWSJ) reports that about 25% of CEOs in China are unhappy with their board of directors and only 28% believe their board is doing a good job.

The survey, conducted by PR company Hill & Knowlton of the US also stated that the vast majority of the Chinese CEOs focussed on the customers as the one group that has the highest influence on the corporate reputation of a company, ahead of media, government and shareholders.

Hm - can the reason for this result be that a PR agency conducted the survey under the motto, what you shout in the forest comes back to you? Or, is the CEO above the board of directors, but not responsible to them? Anyway, interesting findings.