More spend on online advertising
Oh no - more companies intend to spend on online advertising.
A newly published study says that although one in four companies do not use the internet for marketing, the number allocating more than 10% of their marketing spend to the web rose to 10%.
Expect more pop-ups, more advertising banners, more everything, to keep Internet users annoyed. Companies still don't really understand how to reach the consumers in a better and engaging way.
Companies also need to realise that the world of advertising is changing. Consumers talk to each other nowadays about their satisfaction level with companies, have the chance to switch brands very quickly as there are enough substitutes available at reasonable quality and prices, and reject “in-the-face-advertising” and non-engaging advertisements.
A newly published study says that although one in four companies do not use the internet for marketing, the number allocating more than 10% of their marketing spend to the web rose to 10%.
Expect more pop-ups, more advertising banners, more everything, to keep Internet users annoyed. Companies still don't really understand how to reach the consumers in a better and engaging way.
Companies also need to realise that the world of advertising is changing. Consumers talk to each other nowadays about their satisfaction level with companies, have the chance to switch brands very quickly as there are enough substitutes available at reasonable quality and prices, and reject “in-the-face-advertising” and non-engaging advertisements.
posted by Andreas @ 2:24 pm
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