The Web is about Interactivity

The Internet has “educated” users that interactivity is great. This contrasts to the way, corporate companies or broadcasters frequently see it, namely that the Internet is a medium that can be used to publish ones own messages.

We just posted the message that a blogger from Delta Airlines has been grounded for blogging and referred to the point that such news spreads like wildfire online.

Yet another study, this time from Pew Internet & American Life Project, found that a substantial chunk of internet users want to voice their opinions online. “More than 33 million Americans, or a quarter of all adult internet users in the country, have rated a product or service, the study said, underscoring the value of ratings systems that give users input about content or products they find online.”

This follows Amazon.com ‘s recent move into even greater interactivity and community building efforts, where it allows its customers post photos alongside product reviews.

(by Asia Business Consulting)