Firefox users create ads for .... Firefox
When consumers or customers are willing to pay for ads for a company that they support, than the company has achieved what every other company dreams of - loyaly, love, support, and a buzz that might be out of contol.
This is happening right now with Firefox. I wrote, just a couple of days ago, about the rapidly increasing distribution of the browser and that I would get worried, if I would be in Microsoft's shoes. What are the advantages of Firefox? Well, it is fast, it is clean - no pop-ups, less advertisements, no spyware etc. I suggested that this was one reason why Microsoft acquired Giant, the antispyware company. But the plan to charge for the usage of the program shows that they still don't really get it.
Anyway, back to Firefox. The Customer Evangelist describes the impact of Firefox even more dramatic. He writes:
This is happening right now with Firefox. I wrote, just a couple of days ago, about the rapidly increasing distribution of the browser and that I would get worried, if I would be in Microsoft's shoes. What are the advantages of Firefox? Well, it is fast, it is clean - no pop-ups, less advertisements, no spyware etc. I suggested that this was one reason why Microsoft acquired Giant, the antispyware company. But the plan to charge for the usage of the program shows that they still don't really get it.
Anyway, back to Firefox. The Customer Evangelist describes the impact of Firefox even more dramatic. He writes:
"The now infamous Firefox ad ran in the NY Times today. It's a two-page spread on pages A24 and A25. Over 10,000 names of customer evangelists who donated money to make the ad possible appear in the ad .
Rob Davis, who drove the ad idea, says they hit their first goal of 2,500 donations in 17 hours. In the end, 10,000 individuals, families, and companies donated over $250,000.
German customer evangelists also jumped on the idea. 2,403 people donated $93,000 for an full-page ad (PDF) that appeared in the business section of the Frankurter Allgemeine Zeitung (FAZ)."
Rob Davis, who drove the ad idea, says they hit their first goal of 2,500 donations in 17 hours. In the end, 10,000 individuals, families, and companies donated over $250,000.
German customer evangelists also jumped on the idea. 2,403 people donated $93,000 for an full-page ad (PDF) that appeared in the business section of the Frankurter Allgemeine Zeitung (FAZ)."
Now this is something.
posted by Andreas @ 10:31 pm
<< Home