Finally - Maxis Communications in Malaysia starts to move

Maxis is the market leader in mobile communications in Malaysia. Over the years, they unseat Telekom Malaysia as the incumbent in many areas, but well, Telekom at least managed to move overseas and out of Malaysia. Sometimes in somewhat failed missions, but recently, they moved quite aggressively.

Maxis, on the other hand, behaved differently. They were asked a lot of times by their shareholders to venture overseas, and even participated in bidding for stakes in foreign carriers. But it didn't work out.

May be it was the feeling that the chances in neighbouring markets start to disappear - if every company in such countries has a partner, may be they wouldn't need a Maxis as a partner - that made them move lastly. May be it were the moves of Telekom in recent weeks that set their spirit on fire.

Anyway, lastly they moved. And bought a stake in PT Natrindo Telepon Selular (NTS) - it was expensive on a price per subscriber, but may be that is the price one has to pay when you get late into the game. And Indonesia offers a lot of growth opportunities in contrast to the rapidly maturing communications market of Malaysia. They want to continue, apparently, and have set their side onto India next.

Good luck - let the games begin.

(By Asia Business Consulting)