Online shopping is in

It is the convenience of sitting behind the screen to order ones Christmas presents. There is no need to fight for limited parking spaces, after battling long traffic jams. The exposure to flu viruses is limited. Moreover, one doesn't have the stress of having to carry a large number of packages to the car, bumping against numerous people one encounters on the way out.

Do I exaggerate? You tell me, but the number of people shopping online rises fast. Sure, its share is still small compared to the overall retail market, but again, it is growing. In the US, online shopping grew by 25% to reach US$23.2 billion. In Korea, the numbers for November 2004 - thus before the Christmas season - grew by 16.2% compared to November 2003.

So what is your company's online strategy?

(By Asia Business Consulting)