When Fortune speaks of Blogs

A nice write-up about the blogging phenomena. A worthwhile and an entertaining read, that also pokes fun at Microsoft's effort to get a respectable blogging space called "Spaces" up and running.

But I also like the way the article describes how the influence of corporations wanes in the face of blogs. "23,000 new weblogs are created every day—or about one every three seconds. Each blog adds to an inescapable trend fueled by the Internet: the democratization of power and opinion. Blogs are just the latest tool that makes it harder for corporations and other institutions to control and dictate their message."

The challenge of this is also recognised in the article. While corporate communications need to address the blogging trend, the how is the challenge. There are a lot of blogs that "involve kids talking about their dates, people posting pictures of their cats, or lefties raging about the right (and vice versa)." But every once in a while, such a blog fires a salvo at a corporation and might spark a wildfire.

Let's just say that the time to be in corporate corporation departments is becoming more interesting with each newly created blog.

(By Asia Business Consulting)