Asia Business Consulting

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Friday, March 11, 2005

Video kills the radio star

This was a title of a song in the 1980s. Probably, it won't be able to find this one in "normal" record shops anymore. Neither will it be played much by radiostations.

But the song is still available - this is the phenomena of the Long Tail - whatever existed can still be found, and is nurtured. In a different format, or environment, so to speak.

So the limits imposed by the recording industry, by radio stations is what is dying. It is not video that is killing the radio star, but the star, so to speak, can be found elsewhere.

USA Today is discovering the Long Tail in their edition yesterday - well, they don't call it that way, but this is what is implicit in the article. The Long Tail is not a new trend and discussed heavily in the webspace, but the paper at least discovered something that has been lost by the recording industry. The nurturing power of the Internet and the communities that are created to keep those songs, and also books and articles alive.

(By Asia Business Consulting)