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Thursday, April 29, 2004

Telemarketing in Australia

Life for telemarketers in Australia will not necessarily get better, according to new regulations that are planned. Soon, they will no longer be able to cold call people, and only be allowed to call those that are known to them and those that haven't opt out from being called.

Earlier, the industry was threatened with a total ban, as the government had established that the industry put together various databases to create customer profiles. But a turn around by the industry made it possible for them to continue to use certain tools.

The article is not that clear in its statements about the exact intend of the regulation, but we don't believe that the industry will simply die. It might just be that they call other countries - We recently were called by someone from Japan under the pretext that they expand in Malaysia and if we would be interested in a meeting.

Or they scan the internet for addresses and telephone numbers, or just pretend to know someone in a household. Not a good number to start a communication, but a way anyway.

(By Asia Business Consulting)