Microsoft and Blogs

It happened already last week, and there was no follow up in the news about it. But can it be that Microsoft is launching its own blog page? Okay, this is only pure speculation, but blogs are in the eyes of Bill Gates, after his speech to an audience of chief executives. It is his view that they are a good way for companies to tell customers, staff and partners, what they are doing. He also outlined that there are more than 700 employees at Microsoft whouse blogs to keep people up to date with their projects.

While this sounds like a comment from the industry and an inside-out approach to customers and the other groups mentioned under the motto "we inform you what we are doing", he forgot to mention that blogs are frequently the voice of the consumer and the population about things that don't go so well. Be it to report about political oppression or to voice complaints about technology or update about trends in the marketplace. Or, frequently, that blogs are very often only short lived - someone starts it and than stops a couple of weeks later after running out of ideas, or getting bored with it.

(By Asia Business Consulting)