Asian mobile phone makers get it

Regular readers of our blog know that we observe trends in the market place regarding mobile phones and that we pointed out many times that Korean mobile phone makers just get it. Their products are simple, easy to use, and still full of features that are demanded by many users.

Strategy Analytics in a new press release just confirmed this thinking once again. They conducted a study amongst 1,000 cellular phone users in the US detected a 50% decline of users that are very satisfied with their mobile services, compared to 2001 levels.

Their findings said that the introduction of higher quality and feature rich mobile phones has raised user's expectations of their mobile phones - basically, you want more, if you know that it can be done, if you see it elsewhere, or if you got used to it. Expectations rising.

However, they also found out that it is the Asian handset maker, such as Samsung, LG and Kyocera, that deliver - coming from nowhere - and that users are very unhappy with the Nokia's and the Motorola's. Their handsets basically became more cumbersome with time, and some features just don't work that nice and easy as they used to.

Is this the wakeup call? Or do we witness the decline of yet another icon?