New development regarding I-Mode in Japan

I-Mode by NTT DoCoMo put Japan on the global map for telecommunications with its I-Mode service.  For a while - actually a long time - it was the fastest growing data service on the globe. 

The envy of other communications companies who studied the company that made data instead of voice fashionable, as they managed what other companies still struggle with:  To "entice" their customers to use their mobile phones to access data, share pictures, download ringtones and all of it with "simple" 2G technology.

Now DoCoMo is intending to transfer its massive subscriber base to its new, upgraded service FOMA, as the new service to prevent competitors to continue stealing market share from DoCoMo and its I-Mode.  May be this will be a new example on how to entice subscribers to move - something that European carrier struggle with as well.  If DoCoMo succeeds, assume that they will continue to be the darling of the international communications business.