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Thursday, July 29, 2004

Ugly but useful - the birth of the US$85 mobile phone

Targeting the seniors in the markets LG of Korea has launched a handphone that is most suitable for the elderly generation that is not yet used to mobile phones yet, or has problems with the small buttons or the tiny sizes, more fashionable models normally provide.

A venture company called "Interpulse" launched this new phone model for LG Telecom that is being sold for 1,000 Korean Won. The model only supports calling and SMS service, and it weighs 63g and is 15mm wide.

While it is pretty ugly, it surely is a useful thing to talk about. And we bet that better designs will be made available soon.

(By Asia Business Consulting)