Around 1 billion SMS send daily
These numbers just rock - The IHT reports that worldwide, around 360 billion text messages are sent annually - 1 billion a day. Texting or SMS is transforming the way people communicate, it transforms how companies do their business.
I remember that back in 1996, I conducted a market research study for an Indonesian mobile phone company and we tried to estimate the potential of SMS for this company. At that time, users were confused, they rejected the notion of SMS, didn't understand it. A year later, and in a follow up study, this had totally changed, and they embraced texting totally.
And we are just at the beginning. The author of the article writes that in Hong Kong in 2003, he received a message from a shoe shop that he passed by, alerting him to a sale in that shop. This article (http://www.iht.com/articles/536384.html), together with another one from Norway (http://www.aftenposten.no/english/local/article857203.ece) reporting on the growth of handphones amongst the younger age group shows that we are still in the beginning of a communication revolution - and we are enjoying every minute of it.
The article says that in 2002 only eight percent of 7-9 year-olds had cell phones, a year later this number had doubled to one in six having mobiles. In the age group 10-11 years 58 percent use mobiles, up 12 percent points in a year. But if you look around in Asia, we see the same trend. Let's just hope that mannerism doesn't fall of the cliff.
I remember that back in 1996, I conducted a market research study for an Indonesian mobile phone company and we tried to estimate the potential of SMS for this company. At that time, users were confused, they rejected the notion of SMS, didn't understand it. A year later, and in a follow up study, this had totally changed, and they embraced texting totally.
And we are just at the beginning. The author of the article writes that in Hong Kong in 2003, he received a message from a shoe shop that he passed by, alerting him to a sale in that shop. This article (http://www.iht.com/articles/536384.html), together with another one from Norway (http://www.aftenposten.no/english/local/article857203.ece) reporting on the growth of handphones amongst the younger age group shows that we are still in the beginning of a communication revolution - and we are enjoying every minute of it.
The article says that in 2002 only eight percent of 7-9 year-olds had cell phones, a year later this number had doubled to one in six having mobiles. In the age group 10-11 years 58 percent use mobiles, up 12 percent points in a year. But if you look around in Asia, we see the same trend. Let's just hope that mannerism doesn't fall of the cliff.
posted by Andreas @ 3:24 pm
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