Mobile phone penetration in Asia Pacific - some more numbers
We wrote about TNS and their survey about the telecommunications industry in Asia on July 31, 2004.
Their data stays in the news - today, Telecom Paper reported about SMS usage across the region in addition to more details about mobile phone penetration.
What does it say?
Mobile phone penetration in the Asian region (major cities in the demographic group 16-69) averages 67%.
Hong Kong has the highest mobile phone penetration in the region - 83%
Australia's two major cities follow with a penetration of 82%.
In Japan, penetration in Osaka and Nagoya stands at 80%
In China's 12 major cities, penetration reached 66%.
What are other findings?
In Hong Kong 3/4 of those with handphones own more than one handset, most have more than 4.
Ownership of mobile phones in Hong Kong begins, when the kids reach the 10-12 year old age bracket.
In Asia, 15% of those with a mobile phone want to change in the next 6 months
Regarding the usage of SMS, the study found that Hong Kong users don't use SMS that often with 43% using SMS services - which comes up to 23 messages a month. This is well below China's rate of 124, Vietnam 136, Singapore 219, and the Philippines with 466 - staying the capital of messaging (three metropolitan areas).
Well, may be this is also the reason that a consumer group is organising a first ever cyber protest in the country to denounce the government's plan to impose a tax on texting.
The New Straits Times (Malaysia) of today reports that mobile users can sign up to join the protest by sending an SMS to a dedicated mobile phone number, which will collect all messages. The final petition will be submitted to the Cabinet. Good luck!!
Their data stays in the news - today, Telecom Paper reported about SMS usage across the region in addition to more details about mobile phone penetration.
What does it say?
Mobile phone penetration in the Asian region (major cities in the demographic group 16-69) averages 67%.
Hong Kong has the highest mobile phone penetration in the region - 83%
Australia's two major cities follow with a penetration of 82%.
In Japan, penetration in Osaka and Nagoya stands at 80%
In China's 12 major cities, penetration reached 66%.
What are other findings?
In Hong Kong 3/4 of those with handphones own more than one handset, most have more than 4.
Ownership of mobile phones in Hong Kong begins, when the kids reach the 10-12 year old age bracket.
In Asia, 15% of those with a mobile phone want to change in the next 6 months
Regarding the usage of SMS, the study found that Hong Kong users don't use SMS that often with 43% using SMS services - which comes up to 23 messages a month. This is well below China's rate of 124, Vietnam 136, Singapore 219, and the Philippines with 466 - staying the capital of messaging (three metropolitan areas).
Well, may be this is also the reason that a consumer group is organising a first ever cyber protest in the country to denounce the government's plan to impose a tax on texting.
The New Straits Times (Malaysia) of today reports that mobile users can sign up to join the protest by sending an SMS to a dedicated mobile phone number, which will collect all messages. The final petition will be submitted to the Cabinet. Good luck!!
posted by Andreas @ 4:32 pm
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