Interactive car service offered by telco in Malaysia

Malaysia's smallest mobile telecommunications company, Digi.com has introduced a WAP service that allows its customers seek and purchase cars faster, simpler and more convenient.

According to the New Straits Times, "customers will be able to search and even view images of more than 1,700 used cars available in the database that is updated weekly, simply by logging into the portal and keying in the car manufacturer and model according to their preference."

It appears to be a big opportunity since about 40,000 cars are sold in Malaysia each month. The service would be even greater if subscribers would be able to specify not only their requirements after logging in and conducting the search by themselves. Instead how interactive could it be if they specify their "wishlist" once, and the service would automatically inform them, if there is a car that fits their choice. The question is also if it wouldn't be better if the list is updated daily, and not weekly, since a consumer might want to look for cars now - anytime, anywhere -, and not, when the company is updating the system. But may be this is coming soon.