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Friday, October 01, 2004

Unreliable credit system, post dwarf online sales

It is clear that with the current infrastructural provisions, and the perception of China as a haven for spam, software piracy and others, online sales would encounter problems taking of.

A research firm estimates that its online shopping market was worth US$507.5 million) in 2003. A doubling is expected in 2004.

The article further states that "only 10 per cent of China's estimated 90-million-plus Web surfers buy things on the Internet, compared with 38 per cent in the United States". It is saying that about a quarter of online auction transactions in China are completed in person, and just 30 per cent of all Web shopping payments are handled over the Internet.

Now, the last statement indicates the opposite approach to the Internet compared to the US.

USA Today reports that 69 per cent of U.S. online shoppers admit to browsing in traditional stores before buying over the Internet.

Fascinating differences and something that requires companies active in online sales need to consider. Western approaches don't always work in Asia.