Short films to debut on Amazon.com

Slowly but surely, some pioneer companies make the transition to online advertisement that doesn't upset their audience. These are the companies that are breaking with their past and understand that the Internet is interactive and that users of the Internet understand which content they want and which content they reject. Examples for this type of companies are American Express, BMW and they are now joint by Amazon.

Amazon is not changing their business strategy with regard to advertising - they still don't do television advertising and believe in word of mouth and customer satisfaction to the extreme (if this is possible. This means that the items displayed in the short movies are not in the face of the audience, but subtly displayed in the background.

As Jeff Bezos says:

"The short films are a "great example of Amazon's relentless commitment to finding new and innovative ways to surprise and delight customers and deliver an unparalleled online experience."

(By Asia Business Consulting)