Spending your time on the Internet

Well, the Internet influences everything - even how we read or, better, receive news.

The European Interactive Advertising Association found that people are spending more time on the internet than they are reading magazines and newspapers.

"Online use constitutes 20% of total media consumption in the UK. This compares with 7% of time spent reading magazines and 10% reading newspapers, with users spending 27% of their time listening to the radio. TV still represents the largest share of media time at 36%, but nearly a third of those online claimed to watch less TV as result of using the internet."

Good news for those able to reach out to users of the Internet - bad news for those that depend on traditional media. Especially when you consider that many of the ads that are shown on television might be playing to a non-existing audience. People might be something else.

Interesting as well that of the 1,000 people interviewed, a third stated that online advertising was relevant to them -- with 70% saying that there is too much advertising on TV - and half believed that internet advertising was from forward-thinking brands.

(By Asia Business Consulting)