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Tuesday, December 07, 2004

Firefox users ignore online ads

Poor advertisers. Already, those with adware struggle to maintain the impression that they are different from spyware (minor differences - you have to agree to download), they are trying to get a handle on feed services, such as Feedster or Feedburner, since this allows users to read news and blogs on the web without advertisements, and now they have a new headache created by Firefox and its increasing popularity.

A new study found that Internet Explorer users are at least four times as likely to click on Web ads than Firefox users and they relate this to different surfing habits. A Mozilla (the developer of Firefox) contributor, "said this trend may have emerged because nontechnical Web surfers, who tend to be IE users, are more likely to click on pop-up ads by mistake, because they think the ad is a system dialog box."

I for one am close to switching. Firefox is downloaded, and resting in a folder. After posting today, I will see how it works.

(By Asia Business Consulting)