Adware or Spyware - Marketers don't like classification, consumers don't care

Kazaa has been labeled the leading spyware pest in a report by Computer Associates. However, their report caused some stir amongst marketers as they threw spyware and adware into the same basket.

They said that "that any other peer-to-peer file exchange programs, such as Blubster, Gnucleus and WinMX, could also degrade network performance and consume storage space because they are bundled with adware or spyware.

Adware program Ezula came second in the company's top five, beating Adopt.hotbar.com and GameSpy Arcade."

Sure, marketers scream and say Adware is different. But then - do consumers care? They don't always see the distinguishing line that marketers see. They don't see the category as such, but react to effects only. And they want to see it go away.

(By Asia Business Consulting)