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Monday, January 31, 2005

Apple is the brand of the year

Apple's IPod rocked the world in 2004 and it was its success that propelled Apple to become nominated as the brand of the year. Google was second ranked, ahead of Ikea, which was ranked third.

Al Jazeera, the Arabic News Channel, was voted the world's fifth most influential brand in a poll of branding professionals. Ranked just before the media company is Starbucks.

2,000 ad executives, brand managers and academics were polled by by online magazine Brandchannel.

Well, Steve Jobs is still moving the world, shaking its gravity and axis. People are tired of viruses, and long for design. This explains a lot.

(By Asia Business Consulting)