Improve service and shun price war

Advanced Info Service (AIS), a mobile phone operator in Thailand, has set a strategy to improve its service and distribution network instead of cutting prices.

And they spend on this by building distributor center in mainly in convenience stores, service stations and banks.

While this cannot be everything - there are plenty of more things, a mobile phone operator can do - it surely is better than starting and maintaining price wars.

(By Asia Business Consulting)