Talking banner ads - please, please, please don't do it!

Please allow me to rave for a little while against online advertisements, once again. But I think it is necessary. People don't click on banner ads - and Internet users don't like overlaying ads that blend out the screen, at least partially.

Adsense by Google or targeted ads by the company are successful because they are simply that: simple, non-intruding and up to the mark of someone who is looking for some product or service already anyway.

There are great ads online, but they are still not that prevalent, so let's forget about those for a minute.

A company called Adrave (weblink doesn't work at the time of writing this entry) has now developed a concept where banner ads would be replaced by a "handsome or pretty face speaking out aloud the “corporate message” instead?" Define handsome or pretty - first point, but still minor.

What I don't like is the piece of "speaking out" the message. Thank you, but, no thank you. Not for me. It would be more broadcasting from a company to the consumer, and also more expensive since it is a live person talking out and loud.

This is just one of the concepts where companies try to supplant the television concept onto the Internet, not realising that users of the Internet want to connect and communicate with each other, or even with a company, targeted. But not talked upon.

(By Asia Business Consulting)