Mobile spam - it's getting worse

Okay - I havent got much of this yet, and I am very, very happy about it.

But it is starting and the amount of mobile spam is increasing, at least in parts of Asia.

In Switzerland, 8 out of ten mobile phone users indicate that they have received spam. The study doesn't exactly say if this was a one time event (which I am a victim of as well), or if they drown in mobile spam already.

But in a typical move, users blame mobile operators and they also resent "mobile marketing messages from operators, which they see as part of the problem of mobile spam rather than the solution. Mobile spam generally has a negative impact on the brand of the mobile network operator."

True - I do so, and it surely damages the brand image that I have of a mobile phone company. I feel abused by them. What about you?

(By Asia Business Consulting)