Short voice messaging service by Digi.com
It is not quite clear from the article as published in The Star (Malaysia) today what can be done with a new service launched by Digi.com in Malaysia. Is it something new? It resembles Samsung's speech-to-text innovation, but may be it really is something new.
But Digi sells it as the next great thing following SMS. Its marketing head Peter Tay says that "It's an alternative to text SMS, and we believe the new service will be a big hit with our customers.”
Okay - that sounds good and Digi is known for innovative services. But what happened to MMS? Wasn't there news around the globe that MMS would be the next big thing? Or 3G? Could it be that it is just the frustration with the consumer who is not buying what is offered (which would be bad!), or is it just that the company wants to offer a lot so that the consumers can chose what is provided (what is better).
But at least, Mr. Tay is smart - while he says that there is a huge growth potential for the service, he doesn't want to give market share projections. Which, across the globe, have mostly failed to crystallise anyway.
The Feature, a while back, published an article, quoting a designer as reasoing about the failure of MMS and WAP:
"The Feature writes: "WAP and MMS failed to meet expectations because services were designed by what Jenson calls "default thinking," a clichéd and unquestioned mindset that combines "a weak collection of axioms of design, broad market visions, or rules of execution that aren't clearly articulated. This collection exists in the background, much like the assumption that gravity exists." The companies who assumed that the coolness of sending photos would automatically make MMS an even bigger hit than the accidental success of SMS were victims of default thinking: "While indeed, there appears to be an intuitive value to 'sending a photo,' additional questions such as 'Do people really need this?' and 'What are they doing in their lives where this is a large value?' need to be asked."
(By Asia Business Consulting)
But Digi sells it as the next great thing following SMS. Its marketing head Peter Tay says that "It's an alternative to text SMS, and we believe the new service will be a big hit with our customers.”
Okay - that sounds good and Digi is known for innovative services. But what happened to MMS? Wasn't there news around the globe that MMS would be the next big thing? Or 3G? Could it be that it is just the frustration with the consumer who is not buying what is offered (which would be bad!), or is it just that the company wants to offer a lot so that the consumers can chose what is provided (what is better).
But at least, Mr. Tay is smart - while he says that there is a huge growth potential for the service, he doesn't want to give market share projections. Which, across the globe, have mostly failed to crystallise anyway.
The Feature, a while back, published an article, quoting a designer as reasoing about the failure of MMS and WAP:
"The Feature writes: "WAP and MMS failed to meet expectations because services were designed by what Jenson calls "default thinking," a clichéd and unquestioned mindset that combines "a weak collection of axioms of design, broad market visions, or rules of execution that aren't clearly articulated. This collection exists in the background, much like the assumption that gravity exists." The companies who assumed that the coolness of sending photos would automatically make MMS an even bigger hit than the accidental success of SMS were victims of default thinking: "While indeed, there appears to be an intuitive value to 'sending a photo,' additional questions such as 'Do people really need this?' and 'What are they doing in their lives where this is a large value?' need to be asked."
(By Asia Business Consulting)
posted by Andreas @ 11:00 am
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