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Monday, March 14, 2005

BlackBerry Goes Yahoo!

BlackBerry, introduced in India back in 2004, will soon integrate Yahoo Messenger into their product.

Normally, BlackBerry is very focussed on the corporate segment of the market. However, it appears that they change the strategy in India, since Yahoo's messenger is clearly directed towards the consumer market.

This move might be explained by the statement of the two companies. "The announcement by the two companies said, the plan to offer full-color graphical instant messenger clients on the BlackBerry was to build on Yahoo!'s strategy of extending its core services beyond the desktop and RIM's strategy to provide expandable and integrated wireless communications platform."

(By Asia Business Consulting)