Global handphone market
The global handphone market sure is an exciting area to observe. Until recently, Nokia seemed to be the undisputed leader, as companies, such as Motorola stumpled and Siemens phones were close to disappearing. Ericsson had to combine operations with Sony, in order to survive. From the lower end coming was Samsung, initially, and numerous smaller handphone market producers from China started to enter the market.
Recently, and is often happening to giants in an industry, Nokia began to stumple. since The most exciting one was and is Samsung - its sales are practically flat since about three years, and it failed to attract buyers to the upper end of the market.
Samsung, on the other hand, is booming, and it is expected that the company announces growth of 62% for the first quarter of 2004 . It plans to roll out 130 models in 2004, compared to Nokia's 40 - gaining visibility in retail shops and thus creating top-of-mind awareness. It has developed a strong focus on the high end of the market, and puts features into place that are wanted by consumers.
It speaks for itself that the head of Samsung's handset business says:"We believe in creating the wave, not riding it" and, "Cellphones aren't like any other electronic devices. There isn't a single other electronic gadget you have around 16 hours a day, every day of the year. Consumers are developing a strong emotional bond with their handsets." (AWSJ, April 15, 2004).
Our comment? Just great - right attitude, a will to execute and the spirit to go the distance!!
(By Asia Business Consulting)
Recently, and is often happening to giants in an industry, Nokia began to stumple. since The most exciting one was and is Samsung - its sales are practically flat since about three years, and it failed to attract buyers to the upper end of the market.
Samsung, on the other hand, is booming, and it is expected that the company announces growth of 62% for the first quarter of 2004 . It plans to roll out 130 models in 2004, compared to Nokia's 40 - gaining visibility in retail shops and thus creating top-of-mind awareness. It has developed a strong focus on the high end of the market, and puts features into place that are wanted by consumers.
It speaks for itself that the head of Samsung's handset business says:"We believe in creating the wave, not riding it" and, "Cellphones aren't like any other electronic devices. There isn't a single other electronic gadget you have around 16 hours a day, every day of the year. Consumers are developing a strong emotional bond with their handsets." (AWSJ, April 15, 2004).
Our comment? Just great - right attitude, a will to execute and the spirit to go the distance!!
(By Asia Business Consulting)
posted by Andreas @ 1:21 am
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