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Saturday, April 10, 2004

Amazon.com launches A9.com

Amazon.com finally launched it, a search engine that might place it in competition with all the other search engines, speak Google or Yahoo. Difference here? It is even simpler than Google.

It is a search engine that is tied-up with the bookstore in the manner that it shows you leads users directly to books and the search can actually go to the relevant bookpages after signing in. It also keeps your search history, if you signed-up for it -both great features, that keeps you coming back and might drive traffic to Amazon and benefit their sales.

In addition, one can take notes on any webpage, like a diary, if one installs the toolbar as well. Which works similar to their book review - which lets people evaluate books - now users can evaluate webpages - does this finally take the rubbish out of the Internet? It also helps in the sense that it provides links like - people who searched for this, also searched for that... Can be a useful feature, overall.

(By Asia Business Consulting)

Question here - how many toolbars do I need as a user? Yahoo is offering one, Amazon now and so on and so on.

Overall, the search engine is great bu there might be a lot of privacy concerns that come up, as it happened with Google's GMail ?

But the search engine market gets crowded with good players. The entry barriers are down, so where does this now leave Google and Yahoo?