Poor Sony - from innovator to follower?

There was a time when Sony was leading the market - it launched approximately 3,000 products a year according to Gary Hamel in his book - Leading the Revolution. Their core competency was miniaturisation.

Over the last couple of years, Sony did't produce that much excitement in the market - their Playstation is probably the last product that generated a real buzz in the market. Recently, the followed Apple Computers quite a bit - first, they launched retail outlets in Apple style, to provide visitors with the Sony experience.

Now again, they are following Apple - Sony launches their own IPod - styled product, called Sony Vaio Pocket VGF-AP 1 (didn't anybody tell them to use a more memorable name?), which is a bit heavier than the IPod. Sony will launch their Vaio in June 2004. Let's see if the bird flies!!!

(By Asia Business Consulting)