To build it or not to build it - a giant mobile phone home

There is a millionaire in Australia called John Ilhan, who runs the Crazy John mobile retail outlets. He has now ordered a 34-storey city apartment building in Melbourne that will be build in the shape of a mobile phone.

"Boasting all the cosmetic features of a mobile phone, the 166-apartment building's exterior could feature numbers, "end" and "send" buttons as well as a rooftop antenna."

So far, there is no decision made which brand will be feature, and what other "functions" the building will show - What about a clamshell mobile? Which unfolds when the lower storeys in the building have been sold? Or multimedia video depicting the life of the inhabitants - one at a time? Just thinking aloud.