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Wednesday, August 11, 2004

Internet penetration in Korea

Some news coming from Korea is quite interesting:
First, Korea's Internet population reached the 30 million mark in the first half of this year. Penetration rate is now 68%, just 10 years after its initial launch to commercialisation.

Overall tendency? Growth in penetration is slowing down and the average user spends less time on the internet - down to 11.5 hours per week from 12.2 hours last year. The government sees the reason in the introduced 5 day week - (does this mean, that those working on Saturdays spend a lot of time on the web?).

In addition, and not surprising, there is a usage gap according to age. Penetration rate is highest amongst teens and users in the 20s (95%), reaches 87% for those in the 30s. People in the 40s had a 58.3 penetration and the figure was down sharply to 27.6% for those in the 50s.

Read the full report at the link provided above.