China texting away
The International Herald Tribune runs an article outlining the business that texting is creating for mobile operators.
What is fascinating is the number of SMS send in China - a total of 131 billion messages in 2003.
However, when we disect the numbers we come to the real potential - this 131 billion equals only 10 billion messages per month (and a bit - forget about the rounding). In a country of 310 mobile phone users, this results in only 30 messages per month per user.
Around the same as an individual sends in the UK. This, however, compares to a total of 252 messages per user in text-crazy Philippines. May be this is a better yardstick, since Asians are normally more tech savvy - and would indicate a tremedous potential for SMS and content providers in China.
What is another interesting piece amongst all these numbers? Well, the same source IHT originally wrote, back in August, that there are 360 billion messages send annually - does this now mean that the China share of the total global SMS market is around 30%?
What do you think?
What is fascinating is the number of SMS send in China - a total of 131 billion messages in 2003.
However, when we disect the numbers we come to the real potential - this 131 billion equals only 10 billion messages per month (and a bit - forget about the rounding). In a country of 310 mobile phone users, this results in only 30 messages per month per user.
Around the same as an individual sends in the UK. This, however, compares to a total of 252 messages per user in text-crazy Philippines. May be this is a better yardstick, since Asians are normally more tech savvy - and would indicate a tremedous potential for SMS and content providers in China.
What is another interesting piece amongst all these numbers? Well, the same source IHT originally wrote, back in August, that there are 360 billion messages send annually - does this now mean that the China share of the total global SMS market is around 30%?
What do you think?
posted by Andreas @ 12:56 pm
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