Copyright protection - the beginning of the end?
It appears that more companies dump dump copyright protection and clearly state that copyright protection on CDs is not necessarily the most customer-friendly way of treating your most valuable people, the buyers.
Sony said in the beginning of the month that it will dump copyright protection. As reason given was that according to Sony, "Japanese consumers now have a far better appreciation of the issues surrounding copyright and music piracy, and the law is now tougher on those who flout it.
More to the point, however, buyers have not responded well to the technology and the limitations it places on legitimate music buyers in order to hinder folk from duplicating discs for chums or profit."
Following Sony is European Indie label K7 with an even more drastic move - the label is branding all its releases with a sticker proclaiming the absence of any such control measure. ""Copy protection kills customer relationships," the label says on its website. "That's why, from now on, !K7 releases will carry a new logo: 'NO copy protection - respect the music."
Now this is customer friendliness and by companies that finally realise that the old business model of music distribution (followed by the movies) has been destroyed by new technology and needs to be replaced by new, and more innovative approaches. Suing your customers is not the best way to make money.
Sony said in the beginning of the month that it will dump copyright protection. As reason given was that according to Sony, "Japanese consumers now have a far better appreciation of the issues surrounding copyright and music piracy, and the law is now tougher on those who flout it.
More to the point, however, buyers have not responded well to the technology and the limitations it places on legitimate music buyers in order to hinder folk from duplicating discs for chums or profit."
Following Sony is European Indie label K7 with an even more drastic move - the label is branding all its releases with a sticker proclaiming the absence of any such control measure. ""Copy protection kills customer relationships," the label says on its website. "That's why, from now on, !K7 releases will carry a new logo: 'NO copy protection - respect the music."
Now this is customer friendliness and by companies that finally realise that the old business model of music distribution (followed by the movies) has been destroyed by new technology and needs to be replaced by new, and more innovative approaches. Suing your customers is not the best way to make money.
posted by Andreas @ 9:42 am
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