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Friday, October 08, 2004

Have money - will spend

Synovate, a market research firm has published results from a tracking study. The tracking study tracks the spending behaviour of the top 20% of income earners in Hong Kong, Singapore, South Korea, Japan, Taiwan, Malaysia, the Philippines, Thailand, Indonesia, India and Australia.

They found around 13 million of those big spenders, which spend on more than 8 million cars and made nearly 4 million leisure trips from July last year to June this year, spending 38.5 million nights in hotels.

Let's have some numbers from the article:

"The wealthy in Singapore have a smaller budget compared with those in Hong Kong. Their average annual household income of US$53,400 is nearly half of Hong Kong's US$98,600 but higher than Malaysia's US$44,100 and Thailand's US$38,900. In addition, 9.5% of Singapore's rich said they intended to buy a car within the next year, compared with Thailand's 28.9% and Malaysia's 24.5%."

Its money, money, money or money makes the world go around. Is it a wonder that the economies grow so rapidly? But also that the landfills are full?