Is e-mail as communication tool coming to an end?
That is what a new study in Korea is saying. E-mail is seen as something for older people - ""I use email when I send messages to elders" or something that you use to deal with daily tasks - "I use email only for receiving cellphone and credit card invoices."
These are some of the statements that came from a poll conducted by Chungbuk University computer education professor Lee Ok-hwa on over 2,000 middle, high school and college students in Gyeonggi and Chungcheong provinces in October 2004.
The worse part, for those dealing with or used to e-mail is that more than two-thirds of the respondents said, "I rarely use or don't use e-mail at all." As such, it is not just a minority that talks this way.
Reason for the dislike? May be it is because the "youngsters" are so trained to speed up everything in their life. They are saying that "it is impossible to tell whether an addressee has received a message right away and replies are not immediately forthcoming." Others are that it is not interactive enough - as interactive as SMS, for example. Respondents said that it is more of a game to text away while writing an e-mail is more of a task.
The article also provides some hard facts: "The ebb of email is confirmed by a diminishing trend in pageviews, a tabulation of frequency in service used by email users. Daum Communication, the top email business in the country, saw its email service pageviews fall over 20 percent from 3.9 billion in October last year to 3 billion in October this year. By contrast, with SK Telecom, the nation's No. 1 communication firm, monthly SMS transmissions skyrocketed over 40 percent in October from 2.7 billion instances last October. Cyworld, a representative mini-homepage firm, witnessed its pageviews multiply over 26-fold from 650 million instances in October last year to 17 billion in October this year."
Korea sets a trend, frequently. So while in other countries, users still ask for more e-mail accounts, may be the reason for the starting failure of e-mail is in its lack of immediate interactivity, or even the growing menace of spam.
E-mail won't go away - but that its nature is changing is clear.
(By Asia Business Consulting)
These are some of the statements that came from a poll conducted by Chungbuk University computer education professor Lee Ok-hwa on over 2,000 middle, high school and college students in Gyeonggi and Chungcheong provinces in October 2004.
The worse part, for those dealing with or used to e-mail is that more than two-thirds of the respondents said, "I rarely use or don't use e-mail at all." As such, it is not just a minority that talks this way.
Reason for the dislike? May be it is because the "youngsters" are so trained to speed up everything in their life. They are saying that "it is impossible to tell whether an addressee has received a message right away and replies are not immediately forthcoming." Others are that it is not interactive enough - as interactive as SMS, for example. Respondents said that it is more of a game to text away while writing an e-mail is more of a task.
The article also provides some hard facts: "The ebb of email is confirmed by a diminishing trend in pageviews, a tabulation of frequency in service used by email users. Daum Communication, the top email business in the country, saw its email service pageviews fall over 20 percent from 3.9 billion in October last year to 3 billion in October this year. By contrast, with SK Telecom, the nation's No. 1 communication firm, monthly SMS transmissions skyrocketed over 40 percent in October from 2.7 billion instances last October. Cyworld, a representative mini-homepage firm, witnessed its pageviews multiply over 26-fold from 650 million instances in October last year to 17 billion in October this year."
Korea sets a trend, frequently. So while in other countries, users still ask for more e-mail accounts, may be the reason for the starting failure of e-mail is in its lack of immediate interactivity, or even the growing menace of spam.
E-mail won't go away - but that its nature is changing is clear.
(By Asia Business Consulting)
posted by Andreas @ 9:27 am
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