The bad, the good and the ugly - a survey about spam
Reveries did a survey about spam and the impact is has on permission or direct marketing. Here are the detailed survey results of the over 500 responses they have captured.
Naturally, a healthy 45% of the people say they see spam at least as a moderate problem - they probably don't receive 4 million spam messages a day. Only a small 2.7% has no problem with it.
What is interesting is that while only about 1 in 3 respondents use spamfilters against incoming flood, 65% says that it is successful. The study doesn't detail, if the respondents only use one or may be more filters, as a different study has shown that a single spamfilter is not necessarily successful in filtering. In this study is stated that even the best-performing anti-spyware scanner failed to detect about 25% of the "critical" files and registry entries installed by the malicious programs, which is scary.
What is also scary is that in reducing the number of spams, people still revert back to using the "unsubscribe" button, or complain to the sender in order to probably been taken off the list. They might not realise that this action is actually confirming their e-mail address as "real" to spammers, thus making their e-mail address much more valuable, since spammers subsequently realise that a real person is behind the e-mail address.
Interestingly, about 60% of the respondents stated that this reaction was successful - and even the "unsubscribe" button seemed to work.
There is also the discussion ongoing if e-mail as a medium of communication is broken, and it is somewhat comforting to know that only close to 17% agrees with this opinion, although things might change, when the pace of spam is continuing to increase.
Read the article about the study here. It is worth a read.
(By Asia Business Consulting)
Naturally, a healthy 45% of the people say they see spam at least as a moderate problem - they probably don't receive 4 million spam messages a day. Only a small 2.7% has no problem with it.
What is interesting is that while only about 1 in 3 respondents use spamfilters against incoming flood, 65% says that it is successful. The study doesn't detail, if the respondents only use one or may be more filters, as a different study has shown that a single spamfilter is not necessarily successful in filtering. In this study is stated that even the best-performing anti-spyware scanner failed to detect about 25% of the "critical" files and registry entries installed by the malicious programs, which is scary.
What is also scary is that in reducing the number of spams, people still revert back to using the "unsubscribe" button, or complain to the sender in order to probably been taken off the list. They might not realise that this action is actually confirming their e-mail address as "real" to spammers, thus making their e-mail address much more valuable, since spammers subsequently realise that a real person is behind the e-mail address.
Interestingly, about 60% of the respondents stated that this reaction was successful - and even the "unsubscribe" button seemed to work.
There is also the discussion ongoing if e-mail as a medium of communication is broken, and it is somewhat comforting to know that only close to 17% agrees with this opinion, although things might change, when the pace of spam is continuing to increase.
Read the article about the study here. It is worth a read.
(By Asia Business Consulting)
posted by Andreas @ 11:14 pm
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