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Monday, November 22, 2004

The story of SMS in the Philippines

BusinessWeek has a great write-up about the situation of SMS in the Philippines:

  • Filipinos send an average of 200 million messages daily, or2.4 per capita and many ignore voice capabilities.
  • Nearly 38% of sales in the Philippine cellular market come from text, compared with 1% to 2% in the U.S.
  • Innovative services take off. We wrote about earlier. Others are described in this article

Let's just hope that they keep going, and forego the implementation of the VAT tax on texting and don't kick themselves out of the market by not going for 3G, whatever the market is saying, right now.

(By Asia Business Consulting)


posted by Andreas @ 4:22 pm