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Monday, November 22, 2004

Blogging in China

There are about 600,000 bloggers in China, which is quite a large number for a country that is heavily trying to regulate the Internet, clamps down on those websites that it considers inappropriate and even installs surveillance cameras in cybercafes to observe their citizens.

It closed down bloggers that were too openminded - there was this young woman young woman "known as Muzimei. Her blog, which became perhaps the most widely followed personal Internet site in China last year, featured her self-described, graphic sexual exploits. The straight-laced government was not amused, and shut her down. She then wrote a book."

It is difficult to control blogs and "the importance of blogs in reaching out to an audience should not be underestimated. Blogs are about interactivity and messages can spread quickly.

Governments and companies need to realise all of this. Still, it will take time before these entities wake up to the new reality and reach out to their own "shareholders" via blogs. So far, the Chinese government's "shutdown of blogging sites was ``a sign of panic'' over a new kind of medium", according to one blogger quoted in the article.

But if the number of blogs continue to grow in Asian countries and become as vocal as those in the US, well, may be one day soon, they will become an acknowledged medium of conversation and ongoing exchange of ideas.

(By Asia Business Consulting)