E-mail marketing is successful
Who would have doubted it after our posting this week that a spammer earned up to US$750,000 a month by spamming people.
It simply showed that the Return on Investment made direct marketing - spamming or legitimate - a worthwhile the effort.
Now there are some more data out there supporting the effectiveness of direct mail from fraudulent and real companies.
"First, (...), e-mail had the sixth highest response rate (at around 1.12 percent) behind telemarketing (5.78 percent), dimensional mail (2.3 percent), catalogs (2.18 percent), direct mail (1.88 percent), and coupons (1.12 percent)."
The report however indicated that e-mail marketing came in second with regard to the return on investment (ROI) index in the report, only left behind telemarketing.
Why? Because it is cheap to send out e-mails - but companies need to realise that it might bother the remaining 99% of us that are also engulfed by their mail.
(By Asia Business Consulting)
It simply showed that the Return on Investment made direct marketing - spamming or legitimate - a worthwhile the effort.
Now there are some more data out there supporting the effectiveness of direct mail from fraudulent and real companies.
"First, (...), e-mail had the sixth highest response rate (at around 1.12 percent) behind telemarketing (5.78 percent), dimensional mail (2.3 percent), catalogs (2.18 percent), direct mail (1.88 percent), and coupons (1.12 percent)."
The report however indicated that e-mail marketing came in second with regard to the return on investment (ROI) index in the report, only left behind telemarketing.
Why? Because it is cheap to send out e-mails - but companies need to realise that it might bother the remaining 99% of us that are also engulfed by their mail.
(By Asia Business Consulting)
posted by Andreas @ 1:22 pm
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