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Tuesday, November 16, 2004

Online advertising close to beating 2000 record

There have been a couple of good developments coming from the companies that understand online advertisements but our favourite is the way Amazon is conducting themselves.

Still, many companies see the Internet as a medium to broadcast their messages and disturb Internet users instead of connecting with them.

As such, we hope that those that use Internet advertising finally get it - currently online advertising is growing strongly at 30%, and online ads for the first nine months of 2004 have already topped US$7 billion. The industry hopes to surpass the US$7.3 billion generated in 2003 and even the US$8 billion placed in 2000 appear to be a stone's throw away.

(By Asia Business Consulting)