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Tuesday, November 16, 2004

'Music Is Not a Loaf of Bread'

We said it again and again - the business model that the recording industry currently embraces is on its way out but they fail to see a way out. Instead they are punishing those that download music. Even music groups, such as Metallica, still don't really get it, and retailers complain that no one is buying music from them anymore.

But there is movement, of course. South Korean handset producers that support the download of music. Even Sony or Indie Label K7 start getting it, together with singers and bands like David Bowie.

Now Wired publishes an interview with Wilco's front man Jeff Tweedy, and he talks wonderfully about his ideas about music and the recording industry. Wilco came to fame in 2001 when they released their music for free on the web in 2001. What is he saying?

"A piece of art is not a loaf of bread. When someone steals a loaf of bread from the store, that's it. The loaf of bread is gone. When someone downloads a piece of music, it's just data until the listener puts that music back together with their own ears, their mind, their subjective experience. How they perceive your work changes your work. Treating your audience like thieves is absurd. Anyone who chooses to listen to our music becomes a collaborator.

People who look at music as commerce don't understand that. They are talking about pieces of plastic they want to sell, packages of intellectual property. I'm not interested in selling pieces of plastic."


What a great statement!

(By Asia Business Consulting)