How valuable is your country?
A Korea Institute of Industrial Policy Studies (IPS) came out with a study that Korea's brand value is falling.
Korea ranked 12th among 36 countries surveyed. The United States had the greatest national brand value of US$3.2 trillion, trailed by Germany with US$1.7 trillion and Japan with US$1 trillion.
The IPS attributed the deterioration of Korea’s brand value to the fading of Korea’s friendly image as the host country of the 2002 World Cup finals among foreigners and to the inclusion of Hong Kong in the survey subjects.
However, leading Korean brands, such Samsung or LG were actually able to increase the value of their brands - based on the value they deliver to their customers. So we are not to far away from our praise of those companies and their ability to shake up markets, develop exciting brand experiences or even rebrand their identity.
(By Asia Business Consulting)
Korea ranked 12th among 36 countries surveyed. The United States had the greatest national brand value of US$3.2 trillion, trailed by Germany with US$1.7 trillion and Japan with US$1 trillion.
The IPS attributed the deterioration of Korea’s brand value to the fading of Korea’s friendly image as the host country of the 2002 World Cup finals among foreigners and to the inclusion of Hong Kong in the survey subjects.
However, leading Korean brands, such Samsung or LG were actually able to increase the value of their brands - based on the value they deliver to their customers. So we are not to far away from our praise of those companies and their ability to shake up markets, develop exciting brand experiences or even rebrand their identity.
(By Asia Business Consulting)
posted by Andreas @ 8:04 pm
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