The push for more e-mail storage
According to a survey by China Internet Network Information Center (CNNIC) nearly 10% of Chinese Internet users switched e-mail accounts from June to August this year because the service providers offered bigger storage.
34.1% got new e-mail accounts because they need more e-mail addresses, which was the No. 1 reason. The report also revealed that 83% of the e-mail users possessed one to three addresses, and 96.5% of Chinese netizens had free e-mail accounts, often featured by large storage capacities.
Big question - why do we need e-mail storages of this size? When GMail by Google was released, it was a big thing - everybody wanted to have one and the early limited distribution made it very desirable - so desirable that people traded the account on EBay. Than, GMail became a feature to store documents - and as more accounts one has, as more can be stored. Increasing spam can also be a reason why wants to have a larger account, although not everybody gets 4 million spam messages daily. So there are reasons for more e-mail storage
But why more than one e-mail address? Is it because we live in different situations? We give this e-mail to this group of people in this situation and that address to other people that we are connected with in other situations?
And why change e-mail addresses? Is it the fear of being tapped? I mean, okay, I have my handphone number - I don't change it every couple of months - I need to be reachable for friends, colleagues and business relations that know my number for a long time. It is the same with e-mail addresses, isn't it?
Interesting aspects, for sure, and something that marketers in companies could think about.
(By Asia Business Consulting)
34.1% got new e-mail accounts because they need more e-mail addresses, which was the No. 1 reason. The report also revealed that 83% of the e-mail users possessed one to three addresses, and 96.5% of Chinese netizens had free e-mail accounts, often featured by large storage capacities.
Big question - why do we need e-mail storages of this size? When GMail by Google was released, it was a big thing - everybody wanted to have one and the early limited distribution made it very desirable - so desirable that people traded the account on EBay. Than, GMail became a feature to store documents - and as more accounts one has, as more can be stored. Increasing spam can also be a reason why wants to have a larger account, although not everybody gets 4 million spam messages daily. So there are reasons for more e-mail storage
But why more than one e-mail address? Is it because we live in different situations? We give this e-mail to this group of people in this situation and that address to other people that we are connected with in other situations?
And why change e-mail addresses? Is it the fear of being tapped? I mean, okay, I have my handphone number - I don't change it every couple of months - I need to be reachable for friends, colleagues and business relations that know my number for a long time. It is the same with e-mail addresses, isn't it?
Interesting aspects, for sure, and something that marketers in companies could think about.
(By Asia Business Consulting)
posted by Andreas @ 1:27 pm
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