Samsung successful in the US

We wrote recently that Samsung felt they were not that accepted or successful in the Western or the US market and saw this as a reason to revamb their advertising. To succeed, they also "plastered" the market with new models - introducing a new model every two weeks is quite a thing.

The numbers show their success - revenues in the US in 2004 more than doubled over 2003 to an expected US$4 billion - they sold 12 million phones in 2003 and up to October 2004, sold already 23 million phones. If this is not successful, we don't know how to define it.

(By Asia Business Consulting)