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Wednesday, December 08, 2004

Tata wins Ferrari F1 design deal

Is it another sign that the countries in Asia are getting stronger? India's top software exporter Tata Consultancy Services has won a multimillion dollar design deal with Ferrari for its Formula 1 engines.

The US is worried about ongoing outsourcing and offshoring trends but it is said that those companies who are able to develop a competency in design, innovation and creativity will be able to sustain the ongoing pressure.

Tata is one strong company that was also recently awarded as one of Asia's Most Admired Knowledge Enterprises.

While I agree that the US is strong in innovation, design and creativity, and I concur that those are competencies that keep a company ahead, this win by Tata is showing that companies in Asia can make it. Basically, that Asian companies are able to do advanced work. Be aware of the juggernauts from Asia. Now we have Lenova from China that is acquiring IBM' computer business, and that needs to stretch themselves to that innovation challenge followed by the R&D deal of Tata - what is next?

(By Asia Business Cnsulting)