Number portability enforces proliferation of value added services
I wrote about two weeks back that number portability in general is forcing companies to increase their value added offering for consumers. If they fail to offer those new and enticing - and this is of course important - services, consumers might switch to the next provider in the blink of a moment. Basically, number portability turns the table on the companies.
Korea's mobile companies start to learn the lesson. As mentioned in the same post, number portability has just been introduced. Now, the offerings from companies begin to flourish.
SK Telecom is planning to introduce a "mobile health care phone". It is targeting at subscribers who are at least middle aged. The service is suppose to come with a battery that contains a sensor, can monitor the phone owners' blood sugar, stress and body fat levels, all by merely placing a finger on the sensor.
KTF, another Korean operator, plans to introduce a cellphone that it claims provides eyesight checkups, including color blindness tests. The phone owner only needs to look into the phone's monitor for the checkups, and a program can determine one's eye prescription.
KTF is also coming out with a phone where the customer can check his or her blood alcohol content. Through a simple game, a program determines how intoxicated the phone owner is by measuring how fast and accurate the phone owner reacts when the icon moves.
In addition, operators introduce dating assistance for romantically challenged users in their teens or in their 20s. "After a successful blind date, one party may send off a text message asking for another get-together. But he or she has no way of knowing whether the other person actually read the message. The anxious wait can end now. KTF has started a service where the text message sender can find out whether the other person has seen the message or not. "
And than, of course, there are the usual services, such as translation of text into different languages.
Exciting, isn't it? Let's wait for more.
(By Asia Business Consulting)
Korea's mobile companies start to learn the lesson. As mentioned in the same post, number portability has just been introduced. Now, the offerings from companies begin to flourish.
SK Telecom is planning to introduce a "mobile health care phone". It is targeting at subscribers who are at least middle aged. The service is suppose to come with a battery that contains a sensor, can monitor the phone owners' blood sugar, stress and body fat levels, all by merely placing a finger on the sensor.
KTF, another Korean operator, plans to introduce a cellphone that it claims provides eyesight checkups, including color blindness tests. The phone owner only needs to look into the phone's monitor for the checkups, and a program can determine one's eye prescription.
KTF is also coming out with a phone where the customer can check his or her blood alcohol content. Through a simple game, a program determines how intoxicated the phone owner is by measuring how fast and accurate the phone owner reacts when the icon moves.
In addition, operators introduce dating assistance for romantically challenged users in their teens or in their 20s. "After a successful blind date, one party may send off a text message asking for another get-together. But he or she has no way of knowing whether the other person actually read the message. The anxious wait can end now. KTF has started a service where the text message sender can find out whether the other person has seen the message or not. "
And than, of course, there are the usual services, such as translation of text into different languages.
Exciting, isn't it? Let's wait for more.
(By Asia Business Consulting)
posted by Andreas @ 1:50 pm
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